What does Lancia mean to you? (Student Project)

[mustardwketchup]

My name is Dou Hong, and I am a transportation design student from
the University of Cincinnati, from the college of Design, Art, Architecture,
and Planning in Ohio, USA. My senior thesis will be based on Lancia, and
I would love to see what Lancia means to you guys.

Some questions that I pose are what do you
love about Lancia, and why do you think it should exist as a brand. Do
you think their current direction is distinctive or are their good days behind
them?

I would love to hear your Lancia statements, stories, etc. It would make
my project a lot more insightful.

Anything helps, it can be a statement of two words, a feeling, your first
Lancia, etc... anything. ^^

Thank you!

http://douhong.blogspot.com/