letter to the PRESIDENT---

[FiatFinlandia]

letter to the PRESIDENT---

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Who writes to you is a group of Italians (and not only), lovers, gets passionate to you and proud of the Italian car, having, more than all the others mark, the LANCIA in the heart.

We begin with the congratulatio for your nomination; by now you the six our President; we of are happy, enthusiastic.

To say the true one, our happiness compensates alone in part the pain for the passing of Umberto Agnelli, and before the lawyer Gianni, and as it gets passionate you of Italy and motoring we cannot that to be near the family on which the Italian motoring it stands, and al same time make present the new generations, Jhon, Lapo and Andrea, than the responsibilities that in the future waits for them FIAT like company, but Italy and just the industrial pride concern not only.

We are sure that they will not lack to the appointment that the history the reservoir and we think that after the passing of Dr. Umberto, you as no other you will know to prepare them. As all we know, reasons of conjunctural nature, but also structural of the company, have carried in the last years to a reorganization of FIAT, or more better of the own division car, than sure it is that one that more is to heart, that even though they make it appeal to us the leadership in the external fields to the car that in these years has been achieved, and even though not us that the same FIAT car has grown in the European extra markets, of sure we have not appreciate the reduction of the investments in the car in primis and the car in Europe and Italy then. Since what must be clear one: FIAT is a "Italian Automobile Factory in Turin" and such it must remain, with its vocation to the automobile and with its radication to the Turinese, Italian and consequently European territory.

In the within of the group, sure it has been LANCIA to suffer more.
Today we have of the automobiles LANCIA of remarkable thickness, from the Thesis to the ypsilon, and attend the Musa that also we think to the height; the same Phedra is sure an example of like can be conjugated the lancismo with whichever type of car, also VAN, but also knowing like functions the Sevel well, we make hard work to understand the reason for which it has been forced to find again under the cowling a French motor, having between the Italians some between the points of world-wide excellence. But the true problem is that the range is truly narrow, too much narrow for who, like we, would want to be able to buy LANCIA of every segment.

The impression that we have had is that for a sure period it has been recommenced to think in large for LANCIA, the prototypes of these last years have made us to think that our expectations were in order to be satisfied beginning from Dialogos and Nea, until the Thesis, but just for this last one there is seemed to us to understand that it begins it them enthusiasm has been endured soothed from a climate nearly of "sufficienza" the moment of the launch; the car honestly, for the qualities that possesses, deserved something more;

I instill same LANCIA deserved objective more. We comprise that that one was a truly complex moment for the company, and also sharing the cuts does not carry out to you in race just on the brand of Chiavasso, thinks that hour is returned the moment to watch ahead, hour that the company seems to have resumed great part of its overhong and its proverbiale pride; that pride that in beyond one hundred years has carried to being the Italian company between the world-wide leaders; that same pride that we know well for being also ours of pride, and on which we know well of being able to make lever. Which are our expectations?

If we were speaking about a whichever German brand or Japanese we ask to you for having one new Delta and one segment d to replace the Lybra in short times. But we are of other level, we we are LANCISTI, people from the palate fine, people that difficultly he pleases himself of seen how much already, of already existing how much. You will understand to us.

The Ypsilon satisfies us in that segment, is aware of the value of Thesis, but something in more on this product must be made.

New technologies, motors in the higher bands of the market that today not are, integral traction, four steering wheels (only in order to make of the examples of concepts that sure you will have comprised.....); even if were not those the bands apt to make the numbers of the market, think that the flagship LANCIA (than then it is the Italian flagship for antonomasia) must offer the maximum, also only like illuminant beacon. We complain ourselves then of the personalizzazione possibilities of this product that we think inferiors at our expectations, since, paradoxicalally, a ypsilon Thesis is personalizzabile than one; therefore new colors, new materials; for we as an example the fact constitutes a serious limitation not to be able to order one thesis entire covered in skin in the inner ones; this is a possibility that it has been as an example granted of recent to who acquires ALFA166, and of this a po' there are you feel yourself betrayed.

But as very you will know the true LANCIA problem is not in that it exists, but unfortunately in all the one which lacks. We could makes you of the examples, we could speak you about the models that everyone of we would want, we could cite holes of range or segments to you, but we do not believe that ve of it is need, you it sapete, very better than we, that we speak a.tito it about gets passionate to you, well not sure of technicians.

Four concepts but we want to say them to you if ce it is never need:
- technological and conceptual vanguard,
- - formal equilibrium and stilistica elegance,
- - quality, materials, perception of artigianalità,
- - sport in the style.
-
This is that that interests to us, this is that that we expect from the LANCIA, so that the LANCIA hunger can be satiated, in all the market bands, in all the tipologie of car. Some time you make you spoke about that one that imagines to you to be the mission of brand MASERATI, a brand loaded with history, with flagship, sportswoman and cars for the sport (therefore defined the prototype kubang...). Here, the brand LANCIA follows that same inspiration, obviously with more accessible cars "also" as prices and positioning trades them, but in that spirit.

That then he is the spirit who in a sure sense accumuna FERRARI to ALFA ROMEO.

This is at least what we think and that we ask, but some question we feel ourselves to turn it to you:
what' it is LANCIA today for the FIAT group?
which its mission?
which cars we could imagine?
which technologies?
we must rassegnarci to the LANCIA absence in the intermediate segments?
We know who well we are turning and we know also that a your reply will be; we wait for; it will arrive, even through the head than quattroruote to which we will send this attended letter in of your answer.

But a recommendation on all, from part ours, of Italy, you make that between some year we have the great FIAT, not the level of the competitor, does not interest to us, we historically are advanced, and creed is reached the moment to re-establish the hierarchies. It does not find?

We conclude asking to you to continue to pull the orecchie to how many, above all representatives of Italy (political, industrial, etc.) they make guiding not Italian cars; you have already made, you will make it.

Hello Luca, in mouth to the lupo.

[abivio123]

grazie

[abivio123]

is very important

thanksabivio123 wrote:
>
> grazie