Photos of "New Y"
Re: Photos of "New Y"
at the moment FIAT are not giving us the chance to buy the models we really want.....no petrol turbo lybra for instance or 1.8vvt ypsilon the thesis embodies much of the old lancia in its trim and design but really FIAT must put some serious confidence behind the marque or let it die gracefully .....only time will tell but I think it is unlikely that I will ever venture over to mainland Europe to buy a new Lancia again unless there are significant changes, even then to succeed fully they must market the product properly
Re: Photos of "New Y"
Hi Brian,
thank you for your message. I live in Italy and my company is a supplier of Fiat Group, so I know quite well what's happening inside Lancia.
You're absolutely right when you say that to go and buy Lancia is the best way to keep the mark alive. In the past I did my part. And my family too.
My father was owner of several Lancia cars, my first car (I'm 35 yrs. old now) was a Delta, the second one a Dedra. My wife had a small Y. I was quite happy of all these cars.
On the contrary, I had a great disappointment with the two "k" owned in the past by my company. The reliability, the handling, the performance and the design of "Kappa" were so poor that the glamour of Lancia mark in Italy has been seriously damaged.
After this bad experience, it's not so easy to remain firmly attached to Lancia flag.
My wish is only to have the chance of purchasing REAL Lancia cars in the future, i.e. cars which worthy of bringing the same badge of Appia, Aprilia, Aurelia, Flaminia, Fulvia....
But I know that things are moving in opposite direction, and my attitude is not optimistic like yours.
Robert1
thank you for your message. I live in Italy and my company is a supplier of Fiat Group, so I know quite well what's happening inside Lancia.
You're absolutely right when you say that to go and buy Lancia is the best way to keep the mark alive. In the past I did my part. And my family too.
My father was owner of several Lancia cars, my first car (I'm 35 yrs. old now) was a Delta, the second one a Dedra. My wife had a small Y. I was quite happy of all these cars.
On the contrary, I had a great disappointment with the two "k" owned in the past by my company. The reliability, the handling, the performance and the design of "Kappa" were so poor that the glamour of Lancia mark in Italy has been seriously damaged.
After this bad experience, it's not so easy to remain firmly attached to Lancia flag.
My wish is only to have the chance of purchasing REAL Lancia cars in the future, i.e. cars which worthy of bringing the same badge of Appia, Aprilia, Aurelia, Flaminia, Fulvia....
But I know that things are moving in opposite direction, and my attitude is not optimistic like yours.
Robert1
Re: Photos of "New Y"
Ok, well Fiat also sends over RHD Alfa Romeos if I'm not mistaken,
just as a clarification. :>
Ryan
just as a clarification. :>
Ryan
Re: Photos of "New Y"
Roberto,
Do you feel Lancia has a chance now with the New Y, Lybra,
Thesis and Phedra? Do you think Lancia is finally returning
to its roots of a TRUE Lancia?
I really wonder if Fiat is going to give Lancia the chance to grow
as Alfa did this past decade.
They can not blame Lancia, they can only blame themselves for
not putting in the required effort yet. Lancia could well be a
luxury/sporty brand that is half the price of Maseratis... Just
like Alfa is a super-sport brand half the price of Ferraris.
Ryan
Do you feel Lancia has a chance now with the New Y, Lybra,
Thesis and Phedra? Do you think Lancia is finally returning
to its roots of a TRUE Lancia?
I really wonder if Fiat is going to give Lancia the chance to grow
as Alfa did this past decade.
They can not blame Lancia, they can only blame themselves for
not putting in the required effort yet. Lancia could well be a
luxury/sporty brand that is half the price of Maseratis... Just
like Alfa is a super-sport brand half the price of Ferraris.
Ryan
Re: Photos of "New Y"
OK, Robert. It appears that I misunderstood your original comments. By the way, your English is great. "Polemical" pretty well sums up my rants on what's happened to Lancia.
I see the fundamental problem as the consequence of monopoly. As owner of virtually every Italian make, Fiat has no real incentive to nurture each of them. It's easier for Fiat to simply passively respond to what the marketplace indicates. If the current Lancias don't interest the marketplace, then Fiat simply ignores Lancia and instead pays attention to Alfa, which does sell.
From my distance, Fiat looks an awful lot like General Motors now. General Motors started out with a number of genuine automobile marques and then slowly turned them into "badge engineered" boxes. GM so badly lost sight of what it's car makes were about that they have taken to naming big bulky trucks "Cadillac" and offered so little differentiation between the makes that the oldest of them--Oldsmobile--is now being eliminated. It seems to me that with the common parts pool, Fiat & Lancia are too similar and Alfa is being sucked into that same vortex. Similarly, Maserati and Ferrari are being confused with each other. This is the inevitable result of having all these companies owned by one company.
I see the fundamental problem as the consequence of monopoly. As owner of virtually every Italian make, Fiat has no real incentive to nurture each of them. It's easier for Fiat to simply passively respond to what the marketplace indicates. If the current Lancias don't interest the marketplace, then Fiat simply ignores Lancia and instead pays attention to Alfa, which does sell.
From my distance, Fiat looks an awful lot like General Motors now. General Motors started out with a number of genuine automobile marques and then slowly turned them into "badge engineered" boxes. GM so badly lost sight of what it's car makes were about that they have taken to naming big bulky trucks "Cadillac" and offered so little differentiation between the makes that the oldest of them--Oldsmobile--is now being eliminated. It seems to me that with the common parts pool, Fiat & Lancia are too similar and Alfa is being sucked into that same vortex. Similarly, Maserati and Ferrari are being confused with each other. This is the inevitable result of having all these companies owned by one company.
Re: Photos of "New Y"
bravo Randy. You hit it square on the head.
In my opinion the automobile industry is a huge chunk of $@%@.
Its completely lost focus.. and actually Hueb is actually the one
who is driving the last cars that give some emotions really to the
driver.
I'm just going to keep my old car, and personalize it.. put my
auto emotions into it. For a new product.. I'll pay my $$$ for
a motorcycle. You still have small companies and passion in these
people.
Ryan
In my opinion the automobile industry is a huge chunk of $@%@.
Its completely lost focus.. and actually Hueb is actually the one
who is driving the last cars that give some emotions really to the
driver.
I'm just going to keep my old car, and personalize it.. put my
auto emotions into it. For a new product.. I'll pay my $$$ for
a motorcycle. You still have small companies and passion in these
people.
Ryan
Re: Photos of "New Y"
Hi Randy,
You have well focused the main problems about Lancia.
I can only underline some part of your original comments:
"It's easier for Fiat to simply passively respond to what the marketplace indicates. If the current Lancias don't interest the marketplace, then Fiat simply ignores Lancia and instead pays attention to Alfa, which does sell."
This is the result of a misunderstanding of the values embodied by Lancia mark. If FIAT people thinks that Lancia means only luxury and style, they are wrong. Lancia in the past was synonymous of all advanced technology, high quality, innovatory design. And also of sport, because everybody knows about the victories of Lancia in WRC with Fulvia, Stratos, 037 and Delta (if we consider the last three decades only!!).
GM so badly lost sight of what it's car makes were about that they have taken to naming big bulky trucks "Cadillac" and offered so little differentiation between the makes that the oldest of them--Oldsmobile--is now being eliminated.
You can see, GM and Fiat have a common cultural background. And similar trends with regards to market share and profits. They are really an ideal couple of partners!
You have well focused the main problems about Lancia.
I can only underline some part of your original comments:
"It's easier for Fiat to simply passively respond to what the marketplace indicates. If the current Lancias don't interest the marketplace, then Fiat simply ignores Lancia and instead pays attention to Alfa, which does sell."
This is the result of a misunderstanding of the values embodied by Lancia mark. If FIAT people thinks that Lancia means only luxury and style, they are wrong. Lancia in the past was synonymous of all advanced technology, high quality, innovatory design. And also of sport, because everybody knows about the victories of Lancia in WRC with Fulvia, Stratos, 037 and Delta (if we consider the last three decades only!!).
GM so badly lost sight of what it's car makes were about that they have taken to naming big bulky trucks "Cadillac" and offered so little differentiation between the makes that the oldest of them--Oldsmobile--is now being eliminated.
You can see, GM and Fiat have a common cultural background. And similar trends with regards to market share and profits. They are really an ideal couple of partners!
Re: Photos of "New Y"
It is comparing apples with apples, I agree. All these major auto companies
act the same.
Though, I must say that GM/Ford have done far more butchering of cars than
Fiat. At least you have to admit that this group have given us everything from
the Delta and the Ferrari F40, to the modern day 360 Modena, new Maserati,
Alfa 156 GTA, and Fiat Punto Abarth.
I mean, there are desirable cars there, where with GM (not counting Saab,
or a few Opels) there is nothing. And core GM has little to do with their
Euro products. They make the disasters which is Chevy, Buick, et al.
Ryan
act the same.
Though, I must say that GM/Ford have done far more butchering of cars than
Fiat. At least you have to admit that this group have given us everything from
the Delta and the Ferrari F40, to the modern day 360 Modena, new Maserati,
Alfa 156 GTA, and Fiat Punto Abarth.
I mean, there are desirable cars there, where with GM (not counting Saab,
or a few Opels) there is nothing. And core GM has little to do with their
Euro products. They make the disasters which is Chevy, Buick, et al.
Ryan
one more thing
Actually, you could say that Fiat has made more good exciting/inspiring
cars than most other car companies combined. The list is huge of great
cars.
The irony is that they don't follow through.. the guys at the top still somehow
screw up things...
Ryan
cars than most other car companies combined. The list is huge of great
cars.
The irony is that they don't follow through.. the guys at the top still somehow
screw up things...
Ryan