Lancia wins at the IAB MIXX Awards 2026 – Social Media category
(+) Lancia wins the Gold Award in the Social Media category at the IAB MIXX Awards 2026 with the campaign “Lancia is back in WRC2”.
(+) A social-first project combining motorsport heritage with contemporary digital languages, highlighting the role of the community and the brand’s competitive DNA.
(+) Developed with the agency 777, the campaign confirms the strategic role of social media within Lancia’s communication ecosystem and the relevance of the Italian market on the international digital stage.
Lancia has won the Gold Award in the Social Media category at the IAB MIXX Awards 2026, the leading international recognition dedicated to excellence in digital communication, promoted by IAB Italia.
The award recognized the campaign “Lancia is back in WRC2”, which accompanied Lancia’s return to the World Rally Championship 2 and turned a defining chapter of the brand’s renaissance into a powerful social storytelling initiative.
The campaign was conceived with a clearly social-first approach, connecting the brand’s motorsport heritage with a content strategy fully aligned with today’s digital languages, using platform-specific trends and grammars. This resulted in native content for the main social platforms, real-time storytelling around key race moments, strong attention to community engagement and, above all, a visual and editorial identity perfectly consistent with Lancia’s competitive DNA.
At the heart of the project was the Lancia community. Users, fans and rally enthusiasts spontaneously amplified the content, helping to tell the story of the brand’s return to motorsport and turning the campaign into a truly shared experience.
The award confirms the strategic role of social media within Lancia’s communication ecosystem: a lever capable of bringing together tradition and innovation, generating authentic engagement and strengthening the brand’s relevance across different audiences.
The campaign was developed together with 777, the agency born from the collaboration between Armando Testa and Herezie, which supported Lancia in defining the creative strategy and producing the content, shaping and giving voice to the new chapter of the brand’s digital storytelling.
Globally, the IAB MIXX Awards represent a benchmark for creativity, innovation and effectiveness in digital advertising, rewarding projects that successfully integrate strategy, data and technology. The return of the awards to Italy further confirms the weight of the Italian market in the international digital communication landscape..
Source: Lancia