new Lancia badge

[philip]

here is what a so called expert thinks.

http://www.namedevelopment.com/blog/arc ... sters.html

comment superfluous.

[gamma as in goat]

how much did he get paid ? in any case, I'll admit that it is well written; even if it is very-overblown prose and, perhaps for just that reason, totally unbelievable hogwash.

[Simon]

in conclusion, perhaps the positive view could be that the change signifies a new stage of Fiat taking Lancia seriously. The badge would appear to be more agressive to appeal to more men ?
Ready for the rumoured Fulvietta ......