International Lancia Forums

There's a nice and simple idea to return Lancia in Uk..
a Re-Re-Badge!
Read this here

http://www.superveloce.net/index.php?op ... Itemid=102

I hope many english there do it!
Who know.. perhaps after Fiat see so many new Ypsilon and Deltas with a Lancia badge in Uk streets.. perhaps they understand to make a real return of Lancia in that market...

I think the main benefit of a Chrysler badged Lancia will be rampant depreciation (so we can buy super cheap second hand!!) the down side will be that no one is going to buy one new so there will be none to buy. Lancia has in general a good reputation in the UK most 30 somethings think 'Integrale' and old codgers who had Betas years ago, contrary to popular belief, tend to recall them with affection, they are not daft enough to believe they will still rust if they bought new these days after all quite a few buy Fiats and Alfas. Chrysler has a pretty lame reputation I can see it all ending in tears yet again Fiat let the marketing men escape from the asylum.......

the 'asylum' escapee is running Fiat now...let's see what the new boss will come up with.