lancia toekomst
Posted: 15 Nov 2005, 23:59
gevonden in de persmap van het italiaanse bald quattroroute, Intervieuw met:
heer sergio Marchionni;
dit schrijft hij over lancia specifieke vragen
For many years, neither the Fiat group nor Fiat Auto CEOs believed Lancia had a strong future. But you have approved three additional new models for Lancia. What has driven you to bet on an almost domestic brand in an increasingly global industry?
Lancia is a unique brand, truly Italian, stylish, a bit arrogant. It has a great past - it will be 100 years old next year - and no heavy legacy to deal with. Consequently, it is a perfect base for a new growth period. I agree that in terms of sales, Lancia is currently too Italian, but, step by step, this will change. We aggressively attacked the French market this year and in 2006 we will approach Germany and Spain. In term of investments, it is a sustainable bet because Lancia's investments are incremental to the new models we are developing for the Fiat brand.
Some analysts say Lancia's positioning is near premium. Do you agree?
Absolutely. It is above a volume brand like Fiat, but under the German premium brands. This is a unique position. No other Latin carmaker has a brand that could be truly defined as near premium.
heer sergio Marchionni;
dit schrijft hij over lancia specifieke vragen
For many years, neither the Fiat group nor Fiat Auto CEOs believed Lancia had a strong future. But you have approved three additional new models for Lancia. What has driven you to bet on an almost domestic brand in an increasingly global industry?
Lancia is a unique brand, truly Italian, stylish, a bit arrogant. It has a great past - it will be 100 years old next year - and no heavy legacy to deal with. Consequently, it is a perfect base for a new growth period. I agree that in terms of sales, Lancia is currently too Italian, but, step by step, this will change. We aggressively attacked the French market this year and in 2006 we will approach Germany and Spain. In term of investments, it is a sustainable bet because Lancia's investments are incremental to the new models we are developing for the Fiat brand.
Some analysts say Lancia's positioning is near premium. Do you agree?
Absolutely. It is above a volume brand like Fiat, but under the German premium brands. This is a unique position. No other Latin carmaker has a brand that could be truly defined as near premium.