http://www.italiaspeed.com/news_2002_01_31ypsilon.html
If the new Y indeed looks like this, I think Lancia could have a hit on their
hands... that they could indeed market everywhere.
Any other opinions on this "Y"?
Ryan
Photos of "New Y"
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Juan
Re: Photos of "New Y"
I hope the new Y helps Lancia to survive. It's very sad to see that Lancia depends on such a little car, but this Y, with a well balanced range that could include 5-door versions and a Coupe-Spider, should be a great success.
The rear has some resemblance with those of the Aprilia or Aurelia. What do you think?
The first series model of 1996 was a very good car too (I own one!
The rear has some resemblance with those of the Aprilia or Aurelia. What do you think?
The first series model of 1996 was a very good car too (I own one!
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Ryan
Re: Photos of "New Y"
I've heard so far that the New Y would be available in 5-door version only
and a Cabrio. But these pictures seem to point towards a 3-door as well.
The original Y was amazing, by far one of the most innovative designs
(though I'm not such a fan of the central console).
We have to admit than in Europe a b-seg (206) or c-seg (307) car is where
a company is going to sell in mass. If this Y can beat out the 206, and if
Lancia can make a new C-segment hatchback.. we could see Lancia really
bounce back strong. Lets hope also that the Thesis, Phedra, and Lybra
can have success as well.
I was losing hope in Lancia's future.. but if this new Y turns out to be as
good as it is looking to me.. Lancia might fly right past Punto, 206 and
Yaris.
Forza Lancia! Indeed, Viva Lancia! :}
Ryan
and a Cabrio. But these pictures seem to point towards a 3-door as well.
The original Y was amazing, by far one of the most innovative designs
(though I'm not such a fan of the central console).
We have to admit than in Europe a b-seg (206) or c-seg (307) car is where
a company is going to sell in mass. If this Y can beat out the 206, and if
Lancia can make a new C-segment hatchback.. we could see Lancia really
bounce back strong. Lets hope also that the Thesis, Phedra, and Lybra
can have success as well.
I was losing hope in Lancia's future.. but if this new Y turns out to be as
good as it is looking to me.. Lancia might fly right past Punto, 206 and
Yaris.
Forza Lancia! Indeed, Viva Lancia! :}
Ryan
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Robert1
Re: Photos of "New Y"
I have seen some body parts of new Y "from the metal" and I can say that it will look very similar to the design shown in the pictures shown in this thread. In my opinion it's very good-looking even if I don't agree completely with the idea to shorten the platform of FIAT Punto . The launch is foreseen for May-June 2003, but there are also some rumors that it will be postponed to End 2003. At the beginning, this model will be available in 3-door version only. The 5-door version isn't yet confirmed. The new Y will be equipped with 1.2 and 1.4 petrol engines and also with the long-awaited small 1.2 JTD.
I think that this model will be crucial for the future of Lancia brand. You have to remind that the great part of turnover is nowadays made by the old "Y", that - together with the Lybra - is the only "mass production" car manufactured with the label "Lancia".
With such a small range, the appeal of Lancia brand is decreasing and decresing, especially among young people, that have no memory of past great Lancia cars. This is hard to accept, but it's also the objective reality, taken from a lot of marketing research concerning brand images in car industry.
The success of "New Y" can invert this trend and convince GM (or someone else) to invest some money for a great comeback of Lancia. Otherwise, there will be no hope for our beloved brand.
Anyway: Viva Lancia! Viva la Nuova Y!
I think that this model will be crucial for the future of Lancia brand. You have to remind that the great part of turnover is nowadays made by the old "Y", that - together with the Lybra - is the only "mass production" car manufactured with the label "Lancia".
With such a small range, the appeal of Lancia brand is decreasing and decresing, especially among young people, that have no memory of past great Lancia cars. This is hard to accept, but it's also the objective reality, taken from a lot of marketing research concerning brand images in car industry.
The success of "New Y" can invert this trend and convince GM (or someone else) to invest some money for a great comeback of Lancia. Otherwise, there will be no hope for our beloved brand.
Anyway: Viva Lancia! Viva la Nuova Y!
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Ryan
Re: Photos of "New Y"
Ciao Robert,
I really do hope that the "New Y" can be successful, and bring more
development to Lancia. I hope though that this development comes from
Fiat finally getting their act together rather than handing the company over
to GM (the horror!).
With this new Y (hopefully including a Cabrio similiar to the 206 CC) and
the Lybra, Phedra, and Thesis, it is not a bad start.. as we saw with Alfa
a decade ago. Lancia needs the same push that Alfa, Maserati, and
Ferrari have received. These companies are now arguably at the top of
the World.
What I would like to see is at least two more models. A c-segment
model to go between Y and Lybra (like a Nuova Delta), and also some
new Fulvia coupe'.
We'll see, I fear at the moment they are taking a BIG wait and see to how
the current line-up performs... I think they could easily make a nice Coupe'
for Lancia like they did with the old Punto platform with the Barchetta. There
were even one time pictures of a possible Punto sports coupe similiar to
the Puma...
They have to remember not to remove all sport from Lancia. Lancia's history
was elegance, but not the absense of a Cuore Sportivo :>
Ryan
I really do hope that the "New Y" can be successful, and bring more
development to Lancia. I hope though that this development comes from
Fiat finally getting their act together rather than handing the company over
to GM (the horror!).
With this new Y (hopefully including a Cabrio similiar to the 206 CC) and
the Lybra, Phedra, and Thesis, it is not a bad start.. as we saw with Alfa
a decade ago. Lancia needs the same push that Alfa, Maserati, and
Ferrari have received. These companies are now arguably at the top of
the World.
What I would like to see is at least two more models. A c-segment
model to go between Y and Lybra (like a Nuova Delta), and also some
new Fulvia coupe'.
We'll see, I fear at the moment they are taking a BIG wait and see to how
the current line-up performs... I think they could easily make a nice Coupe'
for Lancia like they did with the old Punto platform with the Barchetta. There
were even one time pictures of a possible Punto sports coupe similiar to
the Puma...
They have to remember not to remove all sport from Lancia. Lancia's history
was elegance, but not the absense of a Cuore Sportivo :>
Ryan
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Robert1
Re: Photos of "New Y"
Hi Ryan,
I agree completely with your opinion about the necessity to complete the Lancia product range. In particular, a C-segment model is absolutely necessary to compete seriously on European market. But, after the great success of the first Delta, the failure of Deltasud convinced Lancia management to focus the brand on different market segments. So they abandoned the C-segment and made a fatal error, opening an abyss in the range between the Y (3.7 m long, average price in Italy: approx. 12.500 EURO) and Lybra (4.5 m, 25.000 EURO). This is absolutely crazy, especially if you consider that:
1) Lancia invented the luxury compact car with the first edition of Delta;
2) All top brands (Audi, Mercedes, BMW) have introduced such models in their range to attract younger customers.
Nowadays, there is no more money into FIAT group to develop new models; as a matter of fact the new edition of Delta (a compact MPV) has been cancelled by Mr. Boschetti.
This means that the comeback of Lancia brand isn't a priority of FIAT because the survival of the whole group comes first.
This is the reason for which I hope that someone else can take over Lancia. And unfortunately, GM seems to be the only company that could be interested in such operation.
Robert1
p.s. Sorry for my poor english.
I agree completely with your opinion about the necessity to complete the Lancia product range. In particular, a C-segment model is absolutely necessary to compete seriously on European market. But, after the great success of the first Delta, the failure of Deltasud convinced Lancia management to focus the brand on different market segments. So they abandoned the C-segment and made a fatal error, opening an abyss in the range between the Y (3.7 m long, average price in Italy: approx. 12.500 EURO) and Lybra (4.5 m, 25.000 EURO). This is absolutely crazy, especially if you consider that:
1) Lancia invented the luxury compact car with the first edition of Delta;
2) All top brands (Audi, Mercedes, BMW) have introduced such models in their range to attract younger customers.
Nowadays, there is no more money into FIAT group to develop new models; as a matter of fact the new edition of Delta (a compact MPV) has been cancelled by Mr. Boschetti.
This means that the comeback of Lancia brand isn't a priority of FIAT because the survival of the whole group comes first.
This is the reason for which I hope that someone else can take over Lancia. And unfortunately, GM seems to be the only company that could be interested in such operation.
Robert1
p.s. Sorry for my poor english.
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Randy Adams
Re: Photos of "New Y"
I know I'm going to piss everybody off with this, but I feel sorry for the folks who don't know about Lancia the breed.
The notion that Lancia invented the luxury compact with the Delta is absolute nonsense. What was the Aprilia, with its 1400 cc V-4 and all independent suspension, in 1937? Or the Appia in 1953? Or the Fulvia in 1963? The gap between the Delta and other contemporary cars of the same size class was much smaller than the gap between those older Lancia cars and their contemporary cars of the same size class.
What is this thing with calling Lancia a "brand?" Is that all it is? Why get so attached to a brand which, after all, is nothing but a label.
The notion that Lancia invented the luxury compact with the Delta is absolute nonsense. What was the Aprilia, with its 1400 cc V-4 and all independent suspension, in 1937? Or the Appia in 1953? Or the Fulvia in 1963? The gap between the Delta and other contemporary cars of the same size class was much smaller than the gap between those older Lancia cars and their contemporary cars of the same size class.
What is this thing with calling Lancia a "brand?" Is that all it is? Why get so attached to a brand which, after all, is nothing but a label.
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Ryan
Re: Photos of "New Y"
I think you are reading too much between the lines. Robert said already
"p.s. Sorry for my poor english.", so he deserves a buffer zone. "Brand"
is a good translation for the word marca (mark) which is used in Italian.
I'm guessing though that someone in Italy has had more chance to know
Lancias than in the US where it is certainly not known at all. :<
take care,
Ryan
"p.s. Sorry for my poor english.", so he deserves a buffer zone. "Brand"
is a good translation for the word marca (mark) which is used in Italian.
I'm guessing though that someone in Italy has had more chance to know
Lancias than in the US where it is certainly not known at all. :<
take care,
Ryan
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Robert1
Re: Photos of "New Y"
Sorry, but I think that you know the glorious past of Lancia much better than the present.
So I should like to reply to your polemical message:
The Delta and its ancestors - Everybody knows that the gap between the Aprilia, the Appia and other contemporary cars was much bigger than the gap between the Delta and its competitors. But in our messages we weren't talking about innovation, technology, refinement, design, history, motor racing,…
We were simply talking about marketing strategies of FIAT group. So, when somebody says that Lancia invented the luxury compact with the first Delta, it isn't a nonsense. This means that Lancia was competing with a premium product in modern C-segment since 1978. The only serious rival at that time was the Golf, but VW is a mass-producer.
Other luxury manufacturers had the same idea of Lancia much later: BMW (3-compact) in 1995; Audi (A3) in 1996; Mercedes (A-Class) in 1997. Volvo is going to launch a 30-series in 2004.
But the Delta has no follower, despite the big growth of this segment . So my question is: if I need a compact, like the most part of European customers, must I buy a collector car (like the Aprilia, the Appia or the Fulvia)? Or must I search for an alternative on the market?
Lancia is a brand. If you are not convinced that today Lancia is only a brand of FIAT Group please remind that: 1) All the present Lancias (except the Thesis) are nothing more than versions of the corresponding Fiat cars; 2) The new Phedra is produced in cooperation with PSA; 3) Every day we hear rumors that Lancia is going to be dismissed by FIAT; 4) The investment for new models are for sure completely stopped; 5) Lancia market share in Italy is continuously decreasing year by hear; 6) The stock of unsold Lancias is so big that the average discount on the Y and the Lybra is 15-20 %. I can go on for pages, but it’s better to stop here because I’m not a sadistic.
What I mean is that Lancia breed is going to die out. And we need to be conscious of this danger if we are really so attached to this name. Otherwise we can only polish our old cars and live thinking to the glorious past.
So I should like to reply to your polemical message:
The Delta and its ancestors - Everybody knows that the gap between the Aprilia, the Appia and other contemporary cars was much bigger than the gap between the Delta and its competitors. But in our messages we weren't talking about innovation, technology, refinement, design, history, motor racing,…
We were simply talking about marketing strategies of FIAT group. So, when somebody says that Lancia invented the luxury compact with the first Delta, it isn't a nonsense. This means that Lancia was competing with a premium product in modern C-segment since 1978. The only serious rival at that time was the Golf, but VW is a mass-producer.
Other luxury manufacturers had the same idea of Lancia much later: BMW (3-compact) in 1995; Audi (A3) in 1996; Mercedes (A-Class) in 1997. Volvo is going to launch a 30-series in 2004.
But the Delta has no follower, despite the big growth of this segment . So my question is: if I need a compact, like the most part of European customers, must I buy a collector car (like the Aprilia, the Appia or the Fulvia)? Or must I search for an alternative on the market?
Lancia is a brand. If you are not convinced that today Lancia is only a brand of FIAT Group please remind that: 1) All the present Lancias (except the Thesis) are nothing more than versions of the corresponding Fiat cars; 2) The new Phedra is produced in cooperation with PSA; 3) Every day we hear rumors that Lancia is going to be dismissed by FIAT; 4) The investment for new models are for sure completely stopped; 5) Lancia market share in Italy is continuously decreasing year by hear; 6) The stock of unsold Lancias is so big that the average discount on the Y and the Lybra is 15-20 %. I can go on for pages, but it’s better to stop here because I’m not a sadistic.
What I mean is that Lancia breed is going to die out. And we need to be conscious of this danger if we are really so attached to this name. Otherwise we can only polish our old cars and live thinking to the glorious past.
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Brian Hilton
Re: Photos of "New Y"
Hi Robert
I don't know ifyou are in Europe or not.
If you are go and buy a Lancia this is the only way we will keep the Marque alive, all the talking in the world will not make any difference.
I live in the UK and Fiat decided in 1993 to stop producing RHD cars and hoped we would buy Fiats (some Hope) since then I've run Thema's still run 2 Dedra (a very much underrated Lancia. and in 1999 went to Rotterdam and bought a LHD Y Elefantino Rosso, this is a great little car and I believe specially in this form leans towards it's Lancia Heritage, it handles and performs exceedingly well and the interior and equipment are also in keeping.
So at the end of the day the only thing that will count is actually buying Lancia.
My next Lancia will be a 2.4 JTD Lybra SW, I borrowed a 1.6 in Portugal last year which went well but couldn't live with the JTD.
Brian
Ps I also have a Fulvia 2c Berlina
I don't know ifyou are in Europe or not.
If you are go and buy a Lancia this is the only way we will keep the Marque alive, all the talking in the world will not make any difference.
I live in the UK and Fiat decided in 1993 to stop producing RHD cars and hoped we would buy Fiats (some Hope) since then I've run Thema's still run 2 Dedra (a very much underrated Lancia. and in 1999 went to Rotterdam and bought a LHD Y Elefantino Rosso, this is a great little car and I believe specially in this form leans towards it's Lancia Heritage, it handles and performs exceedingly well and the interior and equipment are also in keeping.
So at the end of the day the only thing that will count is actually buying Lancia.
My next Lancia will be a 2.4 JTD Lybra SW, I borrowed a 1.6 in Portugal last year which went well but couldn't live with the JTD.
Brian
Ps I also have a Fulvia 2c Berlina