They still don't know what to do with Lancia...
Posted: 01 May 2012, 09:25
http://www.carsales.com.au/news/2012/ch ... ties-30012
an excerpt:
'' He (Head of Design - Ramaciotti) says the brands are in good shape – badge-engineering included.
"I think we have a clear portfolio of brands and… we must not mess with these brands. Dodge is an American brand and we don’t have to try to transform it in some, something mid-way between an American and a European car. Most of the brands... have a clear character and direction – Ram, Dodge, Alfa, Fiat – and they have to keep it. ''
Notice the omission of Chrysler and Lancia????
SAD!
an excerpt:
'' He (Head of Design - Ramaciotti) says the brands are in good shape – badge-engineering included.
"I think we have a clear portfolio of brands and… we must not mess with these brands. Dodge is an American brand and we don’t have to try to transform it in some, something mid-way between an American and a European car. Most of the brands... have a clear character and direction – Ram, Dodge, Alfa, Fiat – and they have to keep it. ''
Notice the omission of Chrysler and Lancia????
SAD!