Re: Colaninno planning to SCRAP Lancia?!?!
Posted: 13 Mar 2003, 20:25
Let' s not forget VW learned a lot about platform share from the Tipo/Dedra/155 where differentiation was not enough.People can see through this stuff.This is why Skoda is taking off.people know it's a cheaper way of getting a VW Audi.Wages there are subsidising the product .
The only unique Audi is the A2 and there is no plan to do this cute loss leader again.I have one along with my Delta HPE and can report that a Lancia engine is preferable to the VW group items.I also spent some time with a new A4 and can conclude that Audi have a long way to go to inject spirit which Italian engineering gives you.They have Showroom Appeal but Lancia already has spirit.It just needs to comunicate this.
The only unique Audi is the A2 and there is no plan to do this cute loss leader again.I have one along with my Delta HPE and can report that a Lancia engine is preferable to the VW group items.I also spent some time with a new A4 and can conclude that Audi have a long way to go to inject spirit which Italian engineering gives you.They have Showroom Appeal but Lancia already has spirit.It just needs to comunicate this.